Sunday, April 06, 2008

Executive CSR roles & pay are growing...

A recent article from the UK indicated that corporate CSR roles have grown significantly, along with pay scale; link is here.

This certainly a promising trend; the key is to encourage / empower these CSR executives to be part of the decision making process at a corporate level. MBOs could include:

- Increased profitability from effective material use and workflow (use of lifecycle cost assessment tools to measure and optimize processes)

- Increased positive brand awareness; measured by feedback from focus groups, advisory & customer panels, stakeholder input

- Effective risk management: compliance with governmental and NGO standards; increased ROI on risk mgt expenditures

- Identification and development of new business lines that embrace sustainable principles

I am sure there are others, but if the executives are not involved in critical corporate decisions, then their roles will be relegated to more of the "EHS" roles of the past 20 years, which were non - mission critical...

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